Trax announced its five-year strategy to become the first retail technology solutions provider in space. In addition to a detailed launch plan, the company will create a committee coined the "Retail Space Force" made up of retail and outer space experts from national retailers and NASA.

The project, referred to as Trax – The Final Frontier, officially kicks off later this year at an offsite conference in Cape Canaveral, Florida.

"As the public discourse around the ubiquity of the Metaverse and inevitability of life beyond planet Earth creeps into every facet of human life, we have set the ambitious goal of becoming the first retail service provider in space", commented CEO Justin Behar